We carry out research into plastics and packaging solutions in order to test alternatives and monitor the total amount of plastic used.
Although plastics are a difficult material to replace, they must be used responsibly by implementing recycling processes and reducing their use wherever possible. We must also do so while guaranteeing packaging that preserves the quality and taste that Rovagnati products are famous for.
For this reason, we have started a process of research and design that leads us to reduce the amount of plastic used in the packaging of our self-service products by more and more each year.
Thanks to the efforts of our Research and Development division, we have achieved our target of using an average of 65% recycled plastic in all the trays for our Snello, I Firmati and Gran Biscotto ranges.
With Aro Spa and thanks to our collaboration with the companies Avery Dennison and Cycle4Green, we recycle 100% of the liners (reels that act as support for the labels applied on the products), otherwise disposed of in the unsorted waste.
A choice that in 2024 allowed us to recycle 21.4 tonnes of paper from our liners with an equivalent saving of 41 tonnes of CO2 generated. From waste to reusable resource, each paper fibre is recovered, contributing to waste reduction and environmental protection.
In addition to this commitment, we also use cartons made from FSC-certified materials accounting for 100% of all paper and cardboard packaging.
